search query: @author Rapacchi, B. / total: 2
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| Author: | Valetta-Florence, P. Rapacchi, B. |
| Title: | Improvements in Means-End Chain Analysis |
| Journal: | Journal of Advertising Research
1991 : FEB/MAR, VOL.31, p.30-45 |
| Index terms: | CONSUMER RESEARCH MARKETING PRODUCT POLICY |
| Language: | eng |
| Abstract: | The means-end chain analysis is presented and the technique of laddering is illustrated through two specific analyses. Means-end chain analysis is demonstrated as a way to connect product attributes to consequences accruing to the consumer from product use to personal values. |
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