search query: @author Neumann, B. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Neumann, B. |
| Title: | Werbeexpansion oder englisches Modell? - Die CDU und die Novellierung des Rundfunkstaatsvertrages |
| Journal: | Markenartikel
1991 : JAN, VOL. 52:1, p.20-21 |
| Index terms: | ADVERTISING ADVERTISING MEDIA |
| Language: | ger |
| Abstract: | Five years have passed since radio wave market was opened in Germany. Information, cultural, entertainment programmes of high quality resulted, the new private concurrents appeared. It makes a great difference if the costs of a program are covered out of budget or out of advertisements. |
« previous | next »
SCIMA