search query: @author Nagel, W. / total: 2
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| Author: | Nagel, W. |
| Title: | Zurueck in die Zukunft |
| Journal: | Manager Magazin
1990 : OCT, VOL. 20:10, p.309-321 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | The author describes the phenomenon that more and more enterprises recognize the importance to develop a museum of their own in order to demonstrate tradition consciousness and enterprise culture. The Thonet Museum in Frankenberg, the Blumenthal porcelain Museum, and the Vitra Museum is introduced. |
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