search query: @author Pyle, J. L. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Dawson, L. M. Pyle, J. L. |
| Title: | New focus of U.S. industrial firms in the Pacific Basin |
| Journal: | Industrial Marketing Management
1991 : FEB, VOL. 20:1, p. 1-8. |
| Index terms: | MULTINATIONAL COMPANIES INDUSTRIAL ENTERPRISES USA PACIFIC, THE TECHNOLOGY TRANSFER ASIA INTERNATIONAL BUSINESS LABOUR MARKETS STRATEGY |
| Language: | eng |
| Abstract: | Strategies of industrial firms in the newly industrialized countries /NOCs/ of Pacific Asia have involved transfers of production technologies and cost minimalization tactics. Export-led development strategies of NICs in the 1960s were characterized by labour intensiveness; unskilled and semi-skilled labour; and predominantly female workers. This strategy caused alienation of Asian citizens and labour unrest. As cheap and easily controlled labour is drawing to a close, multinational corporations /MNCs/ automated production processes. Changing demand side conditions make a more enlightened policy necessary. Suggestions for reformulating strategic focus of MNCs for the 1990s are made. |
« previous | next »
SCIMA