search query: @author Walters, R. G. / total: 2
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Author: | Walters, R. G. |
Title: | Assessing the impact of retail price promotions on product substitution, complementarity purchase, and interstore sales displacement. |
Journal: | Journal of Marketing
1991 : APR, VOL. 55:2, p. 17-28 |
Index terms: | RETAIL PRICING SALES PROMOTION EFFECTIVENESS MARKETING MODELS |
Language: | eng |
Abstract: |
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