search query: @author George, A. M. / total: 2
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| Author: | George, A. M. Schroth, C. W. |
| Title: | Managing foreign exchange for competitive advantage |
| Journal: | Sloan Management Review
1991 : WINTER, VOL. 32:2, p. 105-116 |
| Index terms: | FOREIGN EXCHANGE EXCHANGE RATES INTERNATIONALIZATION COMPETITIVENESS STRATEGY CURRENCY |
| Language: | eng |
| Abstract: | The increasing effects of foreign exchange rates on the global market and ways to plan for them are described. By making foreign exchange planning a part of overall long-term strategy. organizations can avoid its negative effects and even exploit its positive ones. It is shown how globalization affects currency movements, exchange rates and corporations' strategic competitive position. In a case study it is assumed that three companies, from the United States, Germany, and the United Kingdom, are competing for the German market for telephone switches. The conclusion is clear: currency levels have a major effect on the competitive position of firms. The steps of an appropriate corporate response are identified. |
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