search query: @author Loewenheim, U. / total: 2
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| Author: | Loewenheim, U. |
| Title: | Die beruhmte Marke im europaischen Spannungsfeld (The popular brand in the European market) |
| Journal: | Markenartikel
1991 : VOL. 53:5, p. 238-249 |
| Index terms: | EEC BRANDS |
| Language: | ger |
| Abstract: | The ordinary brand is in German law defended against misuse only if the intruder product belongs to a similar product group and therefore there is a danger of confusion. Only so-called popular brands are defended against any misuse. The EC law on brand protection which ought to be adopted by every member country relies on this latter concept. |
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