search query: @author Grabner-Kraeuter, S. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Grabner-Kraeuter, S. |
| Title: | Ansatzpunkte eines Marketingkonzeptes fuer den US Markt |
| Journal: | Markt
1991 : FEB, VOL. 30:2, p.64-73 |
| Index terms: | MARKETING NORTH AMERICA USA |
| Language: | ger |
| Abstract: | The author outlines the starting points of a marketing concept for US market from the point of view of an Austrian expert. First she describes the market position of the Austrian enterprises in the Us, then she analyzes the Austrian share in US import and other characteristic features of US market. |
« previous | next »
SCIMA