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| Author: | Heuss, V. |
| Title: | Wie gestaltet man ein Joint-venture krisenfest? = How to create a crisis-proof joint business venture? |
| Journal: | Management-Zeitschrift Industrielle Organisation
1991 : MAY, VOL. 60:5, p. 31-33 |
| Index terms: | JOINT BUSINESS VENTURES CO-OPERATION CRISIS MANAGEMENT |
| Language: | ger |
| Abstract: | The vision of a joint venture stimulates those engaged in the project. But the realities are frequently getting insufficient attention. If the development proves negative, mistrust arises, and the temptation to operate the joint venture to one's own advantage. As a final step the partners separate. The characteristics of short-term and medium-term cooperation are examined. The role of personal contacts is highlighted. Several threats to a joint venture are identified and some protective measures are suggested. |
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