search query: @author Gaeth, G. / total: 2
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Author: | Ettenson, R. Gaeth, G. |
Title: | Consumer perceptions of hybrid (bi-national) products. |
Journal: | Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 13-18 |
Index terms: | ADVERTISING MARKETING PRODUCT IMAGE |
Language: | eng |
Abstract: |
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