search query: @author Shimp, T.A. / total: 2
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| Author: | Shimp, T.A. Stuart, E.W. Engle, R.W. |
| Title: | A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Contents |
| Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 1-12 |
| Index terms: | CONSUMER RESEARCH ATTITUDES DRINKS INDUSTRY |
| Language: | eng |
| Abstract: |
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