search query: @author Stewart, J. F. / total: 2
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Author: | Stewart, J. F. |
Title: | The beta distribution as a model of behavior in consumer goods market. |
Journal: | Management Science
1979 : SEP, VOL. 25:9, p. 813-821 |
Index terms: | BRAND LOYALTY MARKETING MODELS |
Language: | eng |
Abstract: |
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