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| Author: | Meerabeau, E. |
| Title: | Sponsorship and the drinks industry in the 1990s. |
| Journal: | European Journal of Marketing
1991 : VOL. 25:11, p. 39-55 |
| Index terms: | SPONSORSHIP ALCOHOLIC DRINKS INDUSTRY SPORTS INDUSTRY |
| Language: | eng |
| Abstract: |
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