search query: @author Mazzon, J.A. / total: 2
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Author: | Kamakura, W.A. Mazzon, J.A. |
Title: | Value segmentation: a model for the measurement of values and value systems |
Journal: | Journal of Consumer Research
1991 : VOL. 18:2, p.208-218 |
Index terms: | PSYCHOLOGY |
Language: | eng |
Abstract: | The authors develop a model for the measurement of human values that identifies distinct value systems within a population and classifies individuals according to them. These value systems are inferred from the stated priority rankings obtained from each individual through the Rokeach value survey. |
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