search query: @author Havlena, W.J. / total: 2
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| Author: | Havlena, W.J. DeSarbo, W.S. |
| Title: | On the Measurement of Perceived Consumer Risk |
| Journal: | Decision Sciences
1991 : SEP/OCT, VOL. 22:4, p. 927-939 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING RESEARCH MULTIDIMENSIONAL SCALING STATISTICAL METHODS |
| Language: | eng |
| Abstract: |
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