search query: @author Bergheimer, M. / total: 2
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| Author: | Bergheimer, M. |
| Title: | Cross-Selling Umsatz-Steigerung durch bessere Ausschoepfung des eigenen Kunden-Potentials |
| Journal: | Marketing Journal
1991 : JUN/JUL, VOL. 24:3, p.226-229 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | The author discusses the notion "cross selling". More buying clients should be won, more and more sales are to be reached, the individual clients should buy more than before - these are the aims to be reached by cross selling strategy. He makes it clear what the advantages and dangers of it are. |
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