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| Author: | Renart, L. Pares, F. |
| Title: | Pan-European groupings: a case study in paint manufacture |
| Journal: | European Management Journal
1991 : DEC, VOL. 9:4, p. 378-396 |
| Index terms: | EEC PAINT INDUSTRY COMPETITIVENESS |
| Language: | eng |
| Abstract: | Review of 4 paint manufacturers who co-operated in an EC Economic Interest Grouping (EEIG) to improve their economic position. Grouping from different countries operating on a Pan-European level. Original equipment manufacturers. EEIG regulations. Import of Japanese technology. Fourth largest European paint supplier to auto companies. Eight Tables illustrate the study. Teaching notes and questions are given. |
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