search query: @author Vandermerwe, S. / total: 20
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| Author: | Vandermerwe, S. |
| Title: | A framework for constructing Euro-networks |
| Journal: | European Management Journal
1993 : MAR, VOL. 11:1, p. 55-61 |
| Index terms: | EUROPE NETWORKS MANAGEMENT |
| Language: | eng |
| Abstract: | Firms operating transnationally in Europe must restructure to become Euro-organizations if they are to succeed in the future. Using the old, national model to capture consumers is a competitive disadvantage nowadays. The author offers a framework for this Euro-structuring to take place. The base line is understanding future Euro-customers. Euro-consumer clusters are emerging and need to be identified; there are major shifts occurring in industrial purchasing criteria; suppliers and customers are entering new relationships; Europe-wide decentralized networks are the new corporate structure; and firms will locate according to where each element of the system belongs best. |
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