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| Author: | Backhaus, K. |
| Title: | Systemgeschafte verandern Marktprozesse |
| Journal: | Absatzwirtschaft
1992 : AUG, VOL. 35:8, p.60-63 |
| Index terms: | MARKETS TECHNOLOGY |
| Language: | ger |
| Abstract: | The author states that system technologies significantly change market processes. He analyses the rules of this game called system business, and concludes that the purchasing process has been fundamentally changed, new rules are being developed. |
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