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| Author: | Backhaus, K. |
| Title: | Investgütermarketing: Antworten auf neue Marktanforderungen. |
| Journal: | Absatzwirtschaft
1993 : FEB, p. 80-89 |
| Index terms: | CAPITAL GOODS MARKETING STRATEGY FIXED COSTS PROFIT INTERNATIONALIZATION GERMANY |
| Language: | ger |
| Abstract: |
SCIMA