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| Author: | Müller, S. Kesselmann, P. |
| Title: | Bench-Marking für die Marktforschung: Aufteilung des Marktforschungsbudgets. |
| Journal: | Absatzwirtschaft
1994 : AUG, p. 68-75 |
| Index terms: | MARKET RESEARCH CORPORATE BUDGETS COMPANY PERFORMANCE MARKETING INFORMATION DELPHI TECHNIQUE |
| Language: | ger |
| Abstract: |
SCIMA