search query: @author Vandermerwe, S. / total: 20
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| Author: | Vandermerwe, S. |
| Title: | The process of market-drive transformation |
| Journal: | Long Range Planning
1995 : APR, VOL. 28:2, p. 79-91 |
| Index terms: | FUTURE SUCCESS MARKETS |
| Language: | eng |
| Abstract: | To compete successfully for the future, corporations need to become proactively market-driven. How to achieve this is the subject of this article in which the author takes readers through the essential overlapping stages of the market-driven transformation process with guidelines as to what needs to be done at each stage using examples from industry to demonstrate. |
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