search query: @author Mascarenhas, B. / total: 20
reference: 6 / 20
| Author: | Mascarenhas, B. |
| Title: | First-mover effects in multiple dynamic markets |
| Journal: | Strategic Management Journal
1992 : MAR, VOL: 13:3, p. 237-243 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, MULTINATIONALE UNTERNEHMEN, MINERALÖLINDUSTRIE |
| Language: | eng |
| Abstract: | Empirical studies of first-mover effects have been mostly cross- sectional and domestic, focusing on surviving entrants and single market effects. In contrast, this study of one industry examines first-mover effects longitudinally, controlling for market life cycle and entrant survival. It study examines first-mover spillover effects in an international, multi-market context, including both domestic and foreign entrants. This endeavor illustrates the importance of careful first-mover examination of first-mover effects covering multiple markets, and control for measurement timing. |
SCIMA