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| Author: | Arbose, J. R. |
| Title: | Harnessing the appeal of celebrities and cartoon characters to boost sales. |
| Journal: | International Management
1981 : MAR, VOL. 36:3, p. 24-25, 27-28 |
| Index terms: | SALES PROMOTION ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA