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| Author: | Müller, S. Kornmeier, M. |
| Title: | Internationales Marketing im Spannungsfeld kultureller Einflussfaktoren. |
| Journal: | Markt
1995 : VOL.34:3, p. 147-158 |
| Index terms: | INTERNATIONAL MARKETING GLOBAL MARKETING CULTURE SEGMENTATION MARKETING |
| Language: | ger |
| Abstract: |
SCIMA