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| Author: | Müller, S. Geppert, D. |
| Title: | Mangelnde Begeisterung: Teleshopping. |
| Journal: | Absatzwirtschaft
1996 : FEB, p. 88-92 |
| Index terms: | ELECTRONIC SHOPPING TELEVISION INDUSTRY INTERACTIVE COMPUTING DIRECT RESPONSE MARKETING CONSUMER DEMAND GERMANY |
| Language: | ger |
| Abstract: |
SCIMA