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| Author: | Backhaus, K. Gruner, K. |
| Title: | Die Beschleunigung von Produktlebenszyklen. Eine Analyse unter Laborbedingungen |
| Journal: | Zeitschrift für Betriebswirtschaft
1997 : ERGÄNZUNGSHEFT 1/97, p. 157-187 |
| Index terms: | MARKETING MANAGEMENT PRODUCT QUALITY PRODUCT DEVELOPMENT PRODUCT LIFE CYCLE |
| Language: | ger |
| Abstract: | Increasing acceleration is in many business arenas seen as prerequisite for entrepreneurial survival. Systematic analyses of acceleration effects under laboratory conditions show that acceleration effects do not only cause advantages. But the results can also be contraproductive under certain conditions. There may be drops in demand and the preference for adopting innovations may be lowered. The analyses show that acceleration processes have to be viewed at from a differentiated perspective. |
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