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| Author: | Vandermerwe, S. |
| Title: | The electronic 'go-between service provider': a new middle role taking centre stage |
| Journal: | European Management Journal
1999 : DEC, VOL. 17:6, p. 598-608 |
| Index terms: | MANAGEMENT INTERNET ROLES |
| Language: | eng |
| Abstract: | While the full impact of the Internet on traditional business models and strategies is yet to be played out, one thing is already certain: it will irrevocably challenge the nature of the traditional middle role. A full spectrum of Internet-driven consequences -- from disintermediation to cybermeditation -- has already been observed by numerous academics and practitioners. This article describes a different intermediary: "the go-between service provider", who is increasingly challenging traditionalists benefiting from the new market and economic dynamics of our time. |
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