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| Author: | Deshpande, R. Zaltman, G. |
| Title: | Factors affecting the use of market research information : a path analysis. |
| Journal: | Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 14-31 |
| Index terms: | MARKET RESEARCH MARKETING INFORMATION |
| Language: | eng |
| Abstract: |
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