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| Author: | Lindquist, J. D. (et al.) |
| Title: | The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland |
| Journal: | International Business Review
2001 : OCT, VOL. 10:5, p. 505-516 |
| Index terms: | Consumer research Nationalism Factor analysis Cluster analysis Europe |
| Freeterms: | Central and eastern Europe Consumer ethnocentrism |
| Language: | eng |
| Abstract: | The modified consumer ethnocentric tendencies scale, a 10-iten measure of consumer ethnocentrism, was subjected to a validation test in the Czech Republic, Hungary and Poland. A good five-item model was found for Hungary, a sixitem scale for Poland and a seven-item solution for the Czech Republic. |
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