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| Author: | Kimes, S. E. Wirtz, J. |
| Title: | Perceived fairness of demand-based pricing for restaurants |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 31-37 |
| Index terms: | DEMAND PRICING RESTAURANTS |
| Freeterms: | FAIRNESS |
| Language: | eng |
| Abstract: | The intent of the research described here was to determine how customers react to several demand-based-pricing strategies in the restaurant industry. Specifically, the authors examined perceived fairness of the following demand-based approaches: 1) differential lunch-versus-dinner pricing, 2) differential weekday-versus-weekend pricing, 3) time-of-day pricing, 4) coupon pricing, and 5) table-location pricing. |
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