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| Author: | McDonagh, P. |
| Title: | Communicative campaigns to effect anti-slavery and fair trade: the cases of Rugmark and Cafedirect |
| Journal: | European Journal of Marketing
2002 : VOL. 36:5-6, p. 642-666 |
| Index terms: | FAIR TRADING LABOUR MARKETING SLAVERY THIRD WORLD |
| Language: | eng |
| Abstract: | This inquiry examines the challenge for marketers to foster both anti-slavery and fair trade. It analyzes communicative work to enhance both. |
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