search query: @author Deshpandé, R. / total: 20
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| Author: | Deshpande, R. |
| Title: | The organizational context of market research use. |
| Journal: | Journal of Marketing
1982 : FALL, VOL. 46:4, p. 91-101 |
| Index terms: | MARKET RESEARCH MARKETING MANAGEMENT MARKETING INFORMATION |
| Language: | eng |
| Abstract: |
SCIMA