search query: @indexterm nationalism / total: 20
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| Author: | Carvalho, S.W. |
| Title: | Assessing the role of nationalistic feelings in consumers' willingness to take action against foreign products: an exploratory study in Brazil |
| Journal: | Latin American business review
2003 : VOL. 4:2, p. 21-35 |
| Index terms: | Consumer behaviour Nationalism Brazil |
| Freeterms: | Foreign products |
| Language: | eng |
| Abstract: | This study draws on the social dominance theory and the intergroup relations theory to explore the impact of nationalistic feelings on consumers' willingness to take action against foreign products. The study was conducted in Brazil, using two countries (Paraguay and USA) as treatment conditions. As was expected, the mere existence of a commercial conflict involving the home country and foreign nation seems to be sufficient to raise nationalistic feelings. |
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