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| Author: | Dawkins, J. |
| Title: | Corporate responsibility: the communication challenge |
| Journal: | Journal of communication management
2004 : VOL. 9:2, p. 108-119 |
| Index terms: | Communication Research |
| Freeterms: | Corporate citizenship Strakeholder opinion Employee volunteering |
| Language: | eng |
| Abstract: | This paper tells us about an ever-increasing number of companies are recognising the reputational risks and opportunities that corporate responsibility brings. It also examines communication to opinion leader audiencies (such as legislators, business press, investors and non-govermental organisations). |
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