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| Author: | Grit, K. |
| Title: | Corporate citizenship: how to strengthen the social responsibility of managers? |
| Journal: | Journal of Business Ethics
2004 : AUG I-II, VOL. 53:1-2, p. 97-106 |
| Index terms: | Health service Social responsibility Stakeholders |
| Freeterms: | Corporate citizenship |
| Language: | eng |
| Abstract: | Corporate citizenship challenges the foundations and working of the basic institutions market, state and civil society. These institutional changes complicate the work of the manager, because the responsibilities of management are not only increasing, they are also becoming vaguer and more elusive. This article analyzes the new, complex responsibilities of management in terms of the scope and the legitimization of corporate citizenship. What may we expect of individual organizations? Which wishes of which stakeholders should be honored? How can we legitimize the new societal and public role of business companies? The outcome of this analysis will be tranlated to the practice of management: how can we strenghten the social responsibility of managers? |
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