search query: @freeterm corporate citizenship / total: 20
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| Author: | Burchell, J. Cook, J. |
| Title: | It's good to talk? Examining attitudes towards corporate social responsibility dialogue and engagement processes |
| Journal: | Business Ethics
2006 : APR, VOL 15:2, p. 154-170 |
| Index terms: | attitudes corporate responsibility responsibility ethics business ethics trust stakeholders accountability communication |
| Freeterms: | social responsibility corporate citizenship |
| Language: | eng |
| Abstract: | Attention towards corporate social responsibility (CSR) and corporate citizenship has increased, and companies are seeking new ways of stakeholder dialogue and engagement to increase trust and accountability, and provide better channels for communication. The article introduces some initial findings of a research project regarding the impact of CSR dialogue processes. The project examines issues regarding dialogue as a process for increasing trust, the rationale behind choosing whether or not to engage in dialogue, and the link between dialogue and company strategy. |
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