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| Author: | Backhaus, K. Brzoska, L. |
| Title: | Conjointanalytische Präferenzmessungen zur Prognose von Preisreaktionen |
| Journal: | Betriebswirtschaft
2004 : JAN/FEB, VOL. 64:1, p. 39-57 |
| Index terms: | market research measurement buying consumer behaviour methodology models |
| Language: | ger |
| Abstract: | In market research, Conjoint-Analysis (hereafter as: C-A.) is one of the most frequently applied instruments to measure preferences and to simulate buying processes. However, there is a lack of empirical research to validate the forecasts generated by C-A. under real market conditions. The findings from this research project provide empirical support for the literature pointing to the limitations of C-A. in forecasting real price response functions (original in German). |
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