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| Author: | Kang, G. James, J. |
| Title: | Revisiting the concept of a societal orientation: conceptualization and delineation |
| Journal: | Journal of Business Ethics
2007 : JUL, VOL 73:3, p. 301-318 |
| Index terms: | business ethics quality of life social responsibility |
| Freeterms: | societal marketing corporate citizenship |
| Language: | eng |
| Abstract: | This article present a conceptualization of a societal orientation based on a literature review and interviews. |
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