search query: @indexterm nationalism / total: 20
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| Author: | Verhoef, G. |
| Title: | Nationalism, social capital and economic empowerment: SANLAM and the economic upliftment of the Afrikaner people, 1918-1960 |
| Journal: | Business history
2008 : NOV, VOL. 50:6, p. 695-713 |
| Index terms: | networks africa nationalism life insurance empowerment south africa |
| Freeterms: | Sanlam |
| Language: | eng |
| Abstract: | At the beginning of the twentieth century the Cape-based Afrikaner elite used their social networks to establish an insurance company to address their business aspirations as well as wider economic empowerment needs of poor Afrikaners. This contribution explores the operating dynamics of social capital of an elite portion of society to benefit the wider Afrikaner community, thereby establishing new networks among Afrikaners. By the second half of the twentieth century the South African Life Assurance Company corporation extending social capital from limited elite group to Afrikaners in the wider context of South Africa. The networks among Afrikaners were the key to the successful development of Sanlam and associated companies. |
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