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| Author: | Anderson, J. Kupp, M. Vandermerwe, S. |
| Title: | Good business makes poor customers good customers |
| Journal: | Business Strategy Review
2010 : WINTER, VOL. 21:4. p. 46-51 |
| Index terms: | management strategy customers developing countries emerging markets developed economies |
| Language: | eng |
| Abstract: | Would your company like to add thousands, if not millions, of new customers? According to the authors, serving the world's poorest people in developing markets can be profitable and socially rewarding, if it is done in the right way. As it turns out, what is good for business in developed countries also applies to emerging markets. |
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