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| Author: | Gielissen, R. Graafland, J. |
| Title: | Concepts of price fairness: empirical research into the Dutch coffee market |
| Journal: | Business Ethics
2009 : APR, VOL. 18:2, p. 165-178 |
| Index terms: | Netherlands coffee industry markets prices |
| Freeterms: | fairness |
| Language: | eng |
| Abstract: | This paper studies perceptions of the concept of price fairness in the Dutch coffee market. Four alternative standards of fair prices can be distinguished, based on egalitarian, basic rights, capitalistic and libertarian approaches. It is examined which standards are guiding the perceptions of price fairness of citizens and coffee trade organizations. It is found that there is a divergence in views btw. citizens and key players in the coffee market. Whereas citizens support the concept of fairness derived from the basic rights approach, holding that the price should provide coffee farmers with a minimum level of livelihood, Dutch coffee traders' representatives hold the capitalistic view that the free world market price is fair. |
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