search query: @author Blois, K. J. / total: 20
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Author: | Blois, K. J. |
Title: | The structure of service firms and their marketing policies. |
Journal: | Strategic Management Journal
1983 : JUL-SEP, VOL. 4:3, p. 251-261 |
Index terms: | SERVICE MARKETING ORGANIZATIONAL DEVELOPMENT CONSUMER BEHAVIOUR POLICY |
Language: | eng |
Abstract: |
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