search query: @author Deshpandé, R. / total: 20
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| Author: | Deshpande, R. Zaltman, G. |
| Title: | A comparison of factors affecting researcher and manager perceptions of market research use. |
| Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 32-38 |
| Index terms: | MARKET RESEARCH MARKETING MODELS MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA