search query: @author Deshpandé, R. / total: 20
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Author: | Deshpande, R. Zaltman, G. |
Title: | A comparison of factors affecting researcher and manager perceptions of market research use. |
Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 32-38 |
Index terms: | MARKET RESEARCH MARKETING MODELS MARKETING RESEARCH |
Language: | eng |
Abstract: |
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