search query: @author Deshpandé, R. / total: 20
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Author: | Deshpande, R. |
Title: | Paradigms lost : on theory and method in research in marketing. |
Journal: | Journal of Marketing
1983 : FALL, VOL. 47:4, p. 101-110 |
Index terms: | MARKETING THEORY MARKETING RESEARCH METHODOLOGY |
Language: | eng |
Abstract: |
SCIMA