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| Author: | Deshpande, R. |
| Title: | Paradigms lost : on theory and method in research in marketing. |
| Journal: | Journal of Marketing
1983 : FALL, VOL. 47:4, p. 101-110 |
| Index terms: | MARKETING THEORY MARKETING RESEARCH METHODOLOGY |
| Language: | eng |
| Abstract: |
SCIMA