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| Author: | Rabino, S. Wright, A. |
| Title: | Applying financial portfolio and multiple criteria approaches to product line decisions. |
| Journal: | Industrial Marketing Management
1984 : OCT, VOL. 13:4, p. 233-240 |
| Index terms: | NEW PRODUCTS ORGANIZATIONAL DECISION MAKING PORTFOLIO MANAGEMENT MULTIPLE CRITERIA DECISION MAKING |
| Language: | eng |
| Abstract: |
SCIMA