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| Author: | Malhotra, N. K. |
| Title: | An approach to the measurement of consumer preferences using limited information. |
| Journal: | Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 33-40 |
| Index terms: | CONSUMER EXPECTATIONS CONSUMER INFORMATION CONSUMER SATISFACTION |
| Language: | eng |
| Abstract: |
SCIMA