search query: @author Malhotra, N. K. / total: 20
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| Author: | Malhotra, N. K. |
| Title: | Analyzing marketing research data with incomplete information on the dependent variables. |
| Journal: | Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 74-84 |
| Index terms: | MARKETING RESEARCH DATA ANALYSIS MARKETING MODELS |
| Language: | eng |
| Abstract: | The author presents the general EM alogrithm for analyzing incompete data in an important class of problems in marketing research. A simple estimation procedure also is developed. |
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