search query: @author Zeithaml, V. A. / total: 20
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| Author: | Zeithaml, V. A. |
| Title: | Consumer perceptions of price, quality and value : a means-end model and synthesis of evidence. |
| Journal: | Journal of Marketing
1988 : JUL, VOL. 52:3, p. 2-22 |
| Index terms: | CONSUMER BEHAVIOUR PRODUCT IMAGE QUALITY PRICES |
| Language: | eng |
| Abstract: | Consumer perceptions are discussed. Previous research and literature is reviewed. The concepts of price, quality and value are defined from the consumer's perspective. Company, focus group, and in-depth consumer interviews were conducted to gain insight into consumer perceptions. Research methdology and the sample is described. The concepts are related in a model. Selected means-end chain models and their proposed relationships with quality and value are examined. Propositions are developed about the concepts. Available evidence in support of the propositions is analysed. Areas are suggested for further research. Managerial implications are summarized. Strategies for adding value in products and services are discussed. |
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