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| Author: | Dichtl, E. |
| Title: | Strategische Dimensionen der Produktentwicklung im Informationszeitalter. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1988 : AUG, VOL. 10:3, p. 157-163 |
| Index terms: | INTERNATIONAL MARKETING STRATEGIC PLANNING PRODUCT DEVELOPMENT PRODUCT POLICY ETHICS |
| Language: | ger |
| Abstract: | The present paper discusses several dimensions of strategy planning in product development. First, concepts of global marketing are presented as opposed to the individualization of the customers' needs. Other aspects of strategy planning discussed are: aspiration level, creating values instead of goods, the transition from No-Tech to High-Tech products, warding off competitors by technical means, cooperating with others. |
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